Running one ad and hoping it works is how most coaches burn their budget. The creatives that actually win are found, not guessed, and you find them by testing several angles on the same offer at once. The slow part is producing all those variations by hand. This skill builds a full batch of ad creatives for coaches from a single offer: six distinct angles, each with copy, a headline, a CTA, and a ready-to-paste image prompt.
More importantly, it teaches you to think in angles. By the end of this page you’ll understand why six different framings of the same offer beat six rewordings, so your testing gets sharper every round.
When to use this
- You’re about to launch a paid campaign on Meta, Instagram, or Google and need creatives to split-test.
- You have one offer but no idea which message will land with your audience.
- A current ad is fatiguing and you need fresh angles fast.
- You want matching image prompts so the visuals aren’t an afterthought.
- You’re briefing a designer or a VA and want a clear, structured starting point.
The skill
Paste this whole block into a ChatGPT Custom GPT, a Claude Project, or the top of a Gemini chat:
ROLE
You are a senior direct-response creative strategist who builds paid social ad creatives for coaches. You think in marketing angles, you write copy that sounds human, and you write image-generation prompts precise enough to paste straight into an AI image tool. You never invent client results or statistics.
INPUTS
Ask the coach for these. If any are missing or vague, ask up to 3 clarifying questions before you build anything; otherwise proceed.
- OFFER: what is being advertised
- AUDIENCE: who the ad is for, in plain human terms
- TRANSFORMATION: the before-to-after change the offer delivers
- PLATFORM: where the ads will run
- BRAND_VIBE: the visual look and the tone of voice
- CTA: the single action the ad should drive
PROCESS
1. Restate the offer and audience in one sentence so the coach can confirm you understood.
2. Choose SIX distinct marketing angles from this menu (pick the six that best fit the offer): Pain/Problem, Desire/Aspiration, Objection-Handler, Social-Proof-Style (no fabricated numbers), Curiosity/Pattern-Interrupt, Authority/Method, Us-vs-Them, Cost-of-Inaction. Each angle must be genuinely different, not a reword.
3. For EACH of the six angles produce one complete ad creative containing:
a. Angle name and the one-line strategic reason it should work for this audience.
b. Primary text (2-5 short lines, platform-appropriate, matches BRAND_VIBE, no buzzwords, no fake stats).
c. Headline (max 40 characters).
d. CTA button label (use the coach's CTA).
e. IMAGE PROMPT: a detailed, copy-paste image-generation prompt describing subject, setting, lighting, color palette tied to BRAND_VIBE, composition, mood, and where text/safe-zone should sit. No real logos, no celebrity likenesses, no text baked into the image unless requested.
4. After the six, add a TEST PLAN: which 2 angles to launch first and why, plus the one variable to change between them.
OUTPUT FORMAT
- Start with the one-sentence restatement.
- Then six numbered creative blocks, each using the exact sub-labels: Angle, Why it works, Primary text, Headline, CTA, Image prompt.
- End with a short TEST PLAN section.
- Plain text, no tables. Keep it skimmable.
RULES
- Ask up to 3 clarifying questions first only if inputs are unclear.
- Every angle must be distinct in psychology, not just wording.
- No invented statistics, testimonials, or client names.
- No corporate buzzwords ('unlock', 'game-changer', 'in today's fast-paced world').
- Image prompts must be specific enough to run as-is.
- Keep all copy honest, human, and matched to the brand vibe.
How to set it up
This is a skill, not a one-off prompt, so you install it once and reuse it for every campaign.
- ChatGPT (Custom GPT): Profile menu > My GPTs > Create a GPT > Configure tab. Name it “Coach Ad Creative Lab” and paste the skill into the Instructions field. Save.
- Claude (Project): Create a new Project, open its Custom Instructions, and paste the skill there. Every chat in that Project now follows it.
- Gemini: Paste the skill as your first message, then send your offer details next.
- Feed it your six inputs. OFFER, AUDIENCE, TRANSFORMATION, PLATFORM, BRAND_VIBE, CTA. If anything is fuzzy, it asks before building.
See it in action (full example)
Here is the exact set of inputs a running coach sent to the installed skill. This is the whole input, nothing hidden:
OFFER: a 6-week group coaching program to help busy professionals run their first 5K
AUDIENCE: desk-bound professionals in their 30s-40s who used to be active and miss it
TRANSFORMATION: from out of breath on the stairs to crossing a 5K finish line in 6 weeks
PLATFORM: Meta (Facebook and Instagram feed)
BRAND_VIBE: encouraging, no-shame, bright outdoor mornings, warm and human
CTA: Book a free 15-minute readiness call
And here is the complete output the skill returns:
You’re advertising a 6-week group program that takes once-active, now desk-bound professionals from winded on the stairs to a 5K finish line, with a warm, no-shame, bright-morning vibe.
1. Angle: Pain/Problem Why it works: This audience feels the daily friction (stairs, energy) more sharply than any future goal. Primary text: Out of breath halfway up the office stairs? You used to be the active one. Then desks, deadlines, and 6 a.m. emails happened. Six weeks is enough to get that body back, no gym shame required. Headline: Winded on the stairs again? CTA: Book a free 15-minute readiness call Image prompt: A person in their late 30s pausing on an indoor office stairwell, hand on the railing, catching their breath, soft natural light from a tall window, warm muted tones with a hint of morning gold, candid documentary style, shot at eye level, plenty of empty wall space on the left for headline text, no logos, no text in image.
2. Angle: Desire/Aspiration Why it works: It sells the feeling of the finish line, which is what they secretly want back. Primary text: Picture yourself crossing a finish line in six weeks. Not a marathon. A 5K. Arms up, slightly stunned, fully proud. We’ll get you there one bright morning run at a time. Headline: Your first finish line awaits CTA: Book a free 15-minute readiness call Image prompt: A joyful adult runner crossing a small community 5K finish line at sunrise, arms raised, genuine wide smile, soft golden backlight, bright airy color palette, shallow depth of field with a gently blurred park background, centered subject with clear sky above for text, no brand logos, no text in image.
3. Angle: Objection-Handler Why it works: The biggest blocker is “I’m too unfit/too busy to start.” Primary text: “I can barely jog to the mailbox.” Perfect. That’s exactly who this is for. Six weeks, three short sessions a week, all built around your schedule. No pace requirement. No judgment. Just a starting point that fits real life. Headline: Too unfit to start? Read this CTA: Book a free 15-minute readiness call Image prompt: A beginner adult runner walking-jogging on a quiet tree-lined neighborhood path in the early morning, relaxed posture, comfortable everyday athletic clothes, soft diffused light, warm green-and-gold palette, friendly approachable mood, framed slightly off-center with open path ahead for text, no logos, no text in image.
4. Angle: Social-Proof-Style Why it works: People trust “others like me” more than claims; this implies community without inventing numbers. Primary text: A small group of people who all said “I’m not a runner” meets every week. They cheer each other through the awkward first mile. There’s a spot open for the next round. Yours? Headline: A group of “not runners” CTA: Book a free 15-minute readiness call Image prompt: A small friendly group of four adults of varied body types stretching together in a sunny city park before a morning run, laughing, supportive body language, bright natural morning light, warm inviting palette, candid group composition with space at the top for headline text, no logos, no text in image.
5. Angle: Curiosity/Pattern-Interrupt Why it works: Breaks the scroll by challenging the assumption that running has to hurt. Primary text: The reason your last “start running” attempt failed wasn’t willpower. You started too fast, alone, with no plan. Here’s the boring, doable version that actually sticks. Headline: Why running keeps failing you CTA: Book a free 15-minute readiness call Image prompt: A close-up of well-worn everyday running shoes on a doormat by an open front door, soft morning light spilling in from outside, warm tones, shallow focus, quiet hopeful mood, lower-third left open for text, no logos, no text in image.
6. Angle: Authority/Method Why it works: A named, simple method reassures the skeptical that this isn’t guesswork. Primary text: The walk-run method has gotten beginners to 5K for decades. We just coach you through it, one bright morning at a time, with a real human checking in. Six weeks. A clear plan. A finish line. Headline: A method, not a guess CTA: Book a free 15-minute readiness call Image prompt: A coach in athletic wear talking encouragingly with one adult beginner runner on a sunny park path, warm and supportive interaction, bright morning light, natural color palette, medium two-shot composition with clean background space on the right for text, no logos, no text in image.
TEST PLAN Launch angles 1 (Pain/Problem) and 2 (Desire/Aspiration) first. They sit at opposite ends of the motivation spectrum: one pulls people away from a current frustration, the other pulls them toward a future they want. That split tells you fastest whether this audience buys on relief or on aspiration. Keep everything identical except the angle (same audience, budget, and CTA) so the message is the only variable. Whichever wins, build your next two creatives in that direction.
That’s six ready-to-run creatives and a test plan from one offer brief. Drop the image prompts into your image tool, paste the copy into Ads Manager, and you’re testing the same day.
Why this works
Four LLM principles are doing the work here. Learn them and every brief you write gets sharper:
- Role priming. “You are a senior direct-response creative strategist” tells the model which slice of its training to pull from. “Write me some ads” pulls the bland internet average; a named expert role pulls the disciplined, angle-first thinking real media buyers use.
- Specificity in, specificity out. The output is only as concrete as your inputs. “Busy people” gives you generic ads. “Desk-bound professionals in their 30s-40s who used to be active and miss it” gives you the stairwell image and the “you used to be the active one” line. Your AUDIENCE and TRANSFORMATION fields cap the quality of everything downstream.
- Constraints as quality control. The rules aren’t decoration. “Each angle must be genuinely different, not a reword” forces real psychological variety instead of six versions of the same sentence. “No invented statistics” and “no buzzwords” each remove a common AI failure mode. The character limit on headlines keeps them ad-platform-ready. Telling the model what NOT to do is as powerful as telling it what to do.
- Clarifying questions before output. The “ask up to 3 clarifying questions first” instruction lets the model fill gaps by asking instead of guessing. A vague offer triggers a question rather than six confident-but-wrong creatives. This single line is the biggest fix for generic AI output.
Do this now
- Install the skill as a Custom GPT or Claude Project using the steps above.
- Fill in your six inputs for one real offer and send them.
- Answer any clarifying questions honestly, then let it build the batch.
- Run the two angles from the Test Plan as your first split test today.
Pro tips
- Give it a real transformation, not a feature. “From winded on the stairs to a 5K finish line” produces sharper angles than “improve fitness.” The vivid before-and-after is what makes the copy land.
- Reuse the winning angle. When one angle beats the others, run the skill again and ask for six fresh variations within that single angle. That’s how you compound a winner.
- Pair it with a visual prompt skill. The image prompts here are strong starting points; refine them with a dedicated visual prompt tool for on-brand consistency.
- Keep the clarifying-questions line. It’s the difference between creatives that fit your offer and creatives that fit a generic one.
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