A cohesive, beautiful Instagram feed signals professionalism before a coach says a word. The problem: most coaches aren’t designers, and AI image tools like Midjourney reward people who can write detailed art-direction prompts, which is a skill in itself.
This is a meta-prompt: it writes the Instagram image prompt for coaches so you don’t have to learn prompt engineering. You describe your brand in plain words; it hands you ready-to-paste prompts plus reusable style keywords. Below you’ll see the full set it produces.
When to use this
- You want an on-brand visual for a quote post, carousel cover, or announcement.
- Your feed looks random and you want a consistent aesthetic.
- You’re tired of generic stock photos.
- You use Midjourney/DALL-E but your prompts give messy results.
The prompt
You are an expert art director and prompt engineer for AI image tools. Write me ready-to-paste image prompts for on-brand Instagram visuals. I am not a designer, so do the creative thinking for me.
CONTEXT
- My niche: {{NICHE}}
- My brand mood/aesthetic: {{BRAND_MOOD}}
- What this image is for: {{POST_TYPE}}
- My brand colors: {{BRAND_COLORS}}
- The image tool I use: {{IMAGE_TOOL}}
TASK
1. Briefly describe the visual concept in one sentence (so I understand the idea).
2. Write 3 distinct, ready-to-paste prompts for {{IMAGE_TOOL}}, each a different creative direction but all matching {{BRAND_MOOD}} and {{BRAND_COLORS}}.
3. For each prompt, specify: subject, composition, lighting, color palette, style/medium, mood, and a 4:5 vertical aspect ratio for Instagram.
4. Include the correct syntax for {{IMAGE_TOOL}} (e.g. --ar 4:5 --style for Midjourney; plain descriptive language for DALL-E).
CONSTRAINTS
- Avoid clutter, text artifacts, and stocky cliches (no fake-smiling handshake photos).
- Keep the look consistent so my feed feels cohesive.
- If the post needs readable text, recommend adding the text in Canva afterward rather than relying on the image AI.
Then give me 5 reusable style keywords I can append to future prompts to keep my brand look consistent.
How to customize it
| Variable | What to put | Example |
|---|---|---|
{{NICHE}} |
Your niche | wellness coaching for busy professionals |
{{BRAND_MOOD}} |
Your aesthetic | calm, earthy, minimalist, warm neutrals |
{{POST_TYPE}} |
What it’s for | a quote post about rest |
{{BRAND_COLORS}} |
Your colors | sage green, cream, terracotta |
{{IMAGE_TOOL}} |
Your image AI | Midjourney |
See it in action (full example)
Filled in for a wellness coach using Midjourney, here is the complete output:
Concept: three quiet, grounded scenes that all say ‘rest’ without a single person in frame, so the quote you add later does the talking.
Prompt 1 (still life):
serene minimalist still life, a single ceramic mug of tea on a linen-draped table beside an open book, soft diffused morning light through a sheer curtain, sage green, cream and terracotta palette, calm and grounded mood, fine-art photography, shallow depth of field, generous negative space --ar 4:5 --style rawPrompt 2 (nature texture):
overhead flat lay of dried eucalyptus and pampas grass on a cream linen background, warm earthy neutrals with sage and terracotta accents, soft natural light, organic minimalist composition, muted film photography aesthetic, calming and spacious --ar 4:5 --style rawPrompt 3 (abstract):
soft abstract gradient of sage green melting into cream and terracotta, subtle paper grain texture, gentle morning-light feel, ultra-minimal, calm and meditative, fine-art print style, lots of empty space for text --ar 4:5 --style rawTip: all three leave clean empty space, so add your quote in Canva for crisp, readable text.
5 reusable style keywords (append to any future prompt):
warm earthy neutrals,soft diffused natural light,minimalist negative space,muted film photography aesthetic,calm and grounded mood
Why this works
- Delegate the expertise you don’t have. The opening line, ‘You are an expert art director… I am not a designer, so do the creative thinking for me,’ tells the model to take the creative lead instead of waiting for art direction you can’t give. Naming your own gap is a legitimate, powerful prompting move.
- Separate the two jobs the AI is bad and good at. Image AIs mangle text but nail mood. The instruction to leave space and add the quote in Canva plays to each tool’s strength. Knowing what to NOT ask an AI to do is half of using it well.
- Reusable keywords create consistency. Asking for 5 appendable style words turns one-off images into a repeatable brand system. You’re building a tiny style guide the model can reapply, which is how a feed becomes cohesive.
Do this now
- Paste the prompt into ChatGPT or Claude with your five brand details.
- Copy one of the three image prompts into Midjourney (or describe it plainly in DALL-E).
- Generate, then add your quote in Canva.
- Save the 5 style keywords somewhere handy, you’ll reuse them on every future visual.
Pro tips
- Reuse the 5 style keywords. Appending the same look-defining words is the single biggest lever for a cohesive feed.
- Generate text separately. Image AIs still mangle words; render clean backgrounds here, add the quote in Canva.
- Lock your palette. Always pass the same
{{BRAND_COLORS}}so your grid feels intentional. - Save winners as references. In Midjourney, use a strong result as an image prompt to keep the next batch consistent.
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