Most coaches don’t have an Instagram problem. They have a consistency problem. One post is a sleek quote card, the next is a screenshot, the third is a Canva template with a font nobody else uses. Scroll the grid and it looks like three different people run the account.
This prompt for instagram graphics for coaches fixes that. You give the AI your niche, your colors, and the posts you need, and it returns a small visual system plus ready-to-paste image prompts so every graphic looks like it came from one brand. By the end of this page you’ll also understand why it works, so your next request is sharper.
When to use this
- You’re launching a coaching account and want a feed that looks intentional from post one.
- Your current grid is a mix of styles and you want to tighten it up.
- You need a quote post, a tip carousel, and a promo post that all match.
- You want copy-paste image prompts instead of fiddling in a design tool for an hour.
The prompt
Copy this whole block into ChatGPT, Claude, or Gemini:
You are an expert brand designer and Instagram art director for coaches. Your job is to design a cohesive visual pack for one coach's feed so every post looks like it belongs to the same brand.
Before designing, ask me up to 3 clarifying questions if anything below is unclear. Otherwise, proceed.
CONTEXT
- My niche: {{NICHE}}
- My ideal follower: {{IDEAL_FOLLOWER}}
- My brand colors: {{BRAND_COLORS}}
- The mood/vibe I want: {{BRAND_VIBE}}
- The posts I need designed: {{POST_TYPES}}
TASK
First, define a short visual system I can reuse: color roles (background, text, accent), one font pairing (a heading font and a body font, both free Google Fonts), and 2-3 simple layout rules that keep the feed cohesive.
Then, for EACH post I asked for, give me:
1. A layout description (what sits where, in plain language).
2. The exact copy to put on the graphic (headline and any supporting line).
3. A ready-to-paste image-generation prompt I can drop into an AI image tool to create the background or full graphic, formatted for a 1080x1350 portrait post.
CONSTRAINTS
- Everything must use only my stated brand colors and vibe. No new colors.
- Keep on-graphic text short and legible on a phone screen.
- No fake logos, no copyrighted characters, no stock-photo clichés (no generic handshakes or lightbulbs).
- Plain, human language. No buzzwords.
After the pack, give me one 'feed-check' tip: a quick way to confirm the three posts look cohesive together before I publish.
How to customize it
Replace the five {{VARIABLES}} before you send it:
| Variable | What to put | Example |
|---|---|---|
{{NICHE}} |
Your specific coaching niche | career coaching for women returning to work after a break |
{{IDEAL_FOLLOWER}} |
The person you want to reach | women in their late 30s restarting their careers |
{{BRAND_COLORS}} |
Your actual hex codes or color names | deep plum (#5B2A52), warm cream (#F4EDE3), soft gold (#C9A45B) |
{{BRAND_VIBE}} |
The mood in plain words | calm, grounded, quietly confident, premium but approachable |
{{POST_TYPES}} |
The posts you need now | a quote post, a 3-slide tip carousel, a ‘book a call’ promo |
See it in action (full example)
Here is the exact prompt, filled in for a career coach. This is the whole input, nothing hidden:
You are an expert brand designer and Instagram art director for coaches. Your job is to design a cohesive visual pack for one coach's feed so every post looks like it belongs to the same brand.
Before designing, ask me up to 3 clarifying questions if anything below is unclear. Otherwise, proceed.
CONTEXT
- My niche: career coaching for women returning to work after a break
- My ideal follower: women in their late 30s restarting their careers after a parenting break
- My brand colors: deep plum (#5B2A52), warm cream (#F4EDE3), soft gold accent (#C9A45B)
- The mood/vibe I want: calm, grounded, quietly confident, premium but approachable
- The posts I need designed: a quote post, a 3-slide tip carousel, and a 'book a call' promo post
TASK
First, define a short visual system... [rest of the prompt unchanged]
And here is the complete output the model returns:
Your visual system
Color roles: – Background: warm cream (#F4EDE3) as the default. Deep plum (#5B2A52) for any post you want to feel weightier (the promo). – Text: deep plum on cream, cream on plum. Always high contrast. – Accent: soft gold (#C9A45B), used sparingly. A thin underline, a small dot, or a single divider line. Never as a background.
Font pairing (both free on Google Fonts): – Heading: Fraunces (a warm, confident serif). – Body: Inter (clean, highly legible on phones).
Layout rules: 1. Generous margins. Keep all text inside the center 80% of the frame so nothing crowds the edges. 2. One idea per graphic. Big headline, optional short support line, nothing else. 3. A single thin gold divider line under each headline ties every post together.
Post 1 – Quote post
Layout: Cream background. Headline centered in plum, large. A thin gold line directly beneath it. Your handle small in plum at the very bottom.
Copy: – Headline: “A career break is a gap on paper. Not a gap in you.” – Support line: none needed.
Image prompt: “Minimalist portrait social graphic, 1080×1350, solid warm cream (#F4EDE3) background with a very subtle paper-grain texture, soft even lighting, calm and premium editorial feel, generous empty space in the center for text, a single thin soft-gold (#C9A45B) horizontal line as the only graphic element, no people, no logos, no text.”
Post 2 – 3-slide tip carousel
Layout: All three slides share a cream background, plum headline top-left, gold divider, and a short body line below in plum (Inter). Slide number small in the bottom corner.
Copy: – Slide 1: “3 things to fix on your CV after a break” / “Swipe ->” – Slide 2: “1. Lead with what you did, not the dates.” / “Skills first. The timeline goes lower down.” – Slide 3: “2 & 3 inside this week’s email.” / “Free guide – link in bio.”
Image prompt (reuse for all 3 slides): “Minimalist portrait social template, 1080×1350, solid warm cream (#F4EDE3) background with faint paper texture, clean and calm premium editorial style, large empty area top-left for a serif headline and a smaller body line, one thin soft-gold (#C9A45B) divider line, no people, no logos, no text.”
Post 3 – ‘Book a call’ promo post
Layout: Deep plum background for weight. Headline centered in cream. Gold divider. A short cream support line. Small cream sub-line acting as the button label.
Copy: – Headline: “Ready to go back on your terms?” – Support line: “Book a free 20-minute clarity call.” – Button label: “Link in bio”
Image prompt: “Minimalist portrait social graphic, 1080×1350, solid deep plum (#5B2A52) background with a subtle soft texture, calm premium editorial mood, warm low-key lighting, generous center space reserved for text, one thin soft-gold (#C9A45B) horizontal line, no people, no logos, no text.”
Feed-check tip: Mock the three posts up as small thumbnails side by side (your phone’s photo grid works). If your eye can tell they’re the same brand in under two seconds without reading a word, the colors and the gold divider are doing their job. If one feels off, it’s almost always too much accent gold or a stray fourth color.
That is a full feed pack: a reusable system, exact copy, and three image prompts you can paste into any AI image tool today.
Why this works
Three LLM principles are doing the heavy lifting here. Learn them and every prompt you write gets better:
- Role priming. The opening line (“You are an expert brand designer and Instagram art director for coaches”) tells the model which slice of its knowledge to use. “Make me some Instagram graphics” pulls from the bland average of the internet; an expert art-director role pulls from design thinking, like color roles and font pairing. Always assign a role.
- Specificity in, specificity out. The model can only be as consistent as your inputs. Vague colors (“purple-ish, modern”) give you a vague, drifting feed. Exact hex codes and a clear vibe give you a system the model can hold across all three posts. The cohesion of the output is capped by the precision of your
{{BRAND_COLORS}}and{{BRAND_VIBE}}. - Constraints are quality control. The “only my stated colors,” “legible on a phone,” and “no stock-photo clichés” lines aren’t decoration. Each one removes a common failure mode that makes AI graphics look generic. Telling the model what NOT to do is as powerful as telling it what to do. And the “ask me up to 3 clarifying questions first” line lets it fill gaps by asking instead of guessing, which is the single biggest fix for off-brand results.
Do this now
- Copy the prompt above into ChatGPT, Claude, or Gemini.
- Replace the five variables with your real niche, follower, colors, vibe, and the posts you need.
- Send it. If it asks clarifying questions, answer them honestly.
- Paste each image prompt into your AI image tool, then add the copy in any layout app. Publish the pack this week.
Pro tips
- Lock your colors with hex codes. “Plum” drifts; “#5B2A52” does not. Exact codes are what keep the feed from sliding off-brand over time.
- Keep the same image prompt for a carousel. Reusing one background prompt across slides is the easiest way to make a multi-slide post feel like one piece.
- Save the visual system. The color roles, fonts, and layout rules it gives you are reusable forever. Paste them back in next time so new posts match the old ones.
- Generate two vibes, keep one. Run it once “calm and grounded” and once “bold and energetic,” then commit to the grid that fits you. Pick one and stay there.
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