Every coach freezes on the same sentences. “It’s a lot of money.” “Let me think about it.” “I need to check with my partner.” You know the prospect is a fit, you know you can help them, and then one line stalls the whole call and you fumble the response.
This prompt fixes that. You give the AI your niche, your offer, and the coaching sales objections you actually hear, and it returns calm, honest rebuttals you can say almost word for word, plus what each objection really means underneath. No pressure tactics, no fake scarcity. And by the end of this page you’ll understand the one principle behind handling any objection, so you can improvise the next one on your own.
When to use this
- You have a discovery call this week and you want responses ready before you pick up the phone.
- You keep losing fit clients at the price conversation.
- You hate feeling “salesy” and want language that sounds like you, not a used-car lot.
- You’re training a new closer or VA to take your sales calls.
- You want a reusable objection cheat sheet for your sales playbook.
The prompt
Copy this whole block into ChatGPT, Claude, or Gemini:
You are an expert sales coach who trains coaches to handle objections with honesty and zero pressure. Your job is to give me calm, principled rebuttals I can actually say out loud on a discovery call.
Before writing, ask me up to 3 clarifying questions if anything below is unclear. Otherwise, proceed.
CONTEXT
- My niche: {{NICHE}}
- My offer and price: {{OFFER}}
- My ideal client: {{IDEAL_CLIENT}}
- The objections I actually hear (if blank, use the 12 most common coaching objections): {{OBJECTIONS}}
- My tone: {{TONE}}
TASK
For each objection, give me a rebuttal block with exactly these parts:
1. The objection, in the client's own words.
2. What it usually really means (the fear or doubt underneath it).
3. A spoken rebuttal of 2-4 sentences I can say almost verbatim. Acknowledge first, then reframe, then ask one question that moves us forward.
4. One short follow-up question to keep the conversation open.
CONSTRAINTS
- Never lie, pressure, or use fake scarcity, fake discounts, or guilt.
- Sound human and match my tone. No corporate scripts, no 'in today's fast-paced world'.
- It is okay to disqualify a bad-fit client gracefully instead of forcing a yes.
- Keep each rebuttal tight. No paragraph longer than 4 sentences.
After the rebuttals, give me a 3-line cheat sheet of the underlying principle behind handling any objection, so I can think on my feet when a new one comes up.
How to customize it
Replace the five {{VARIABLES}} before you send it:
| Variable | What to put | Example |
|---|---|---|
{{NICHE}} |
Your specific coaching niche | career coaching for mid-career professionals stuck at the manager level |
{{OFFER}} |
What you sell and the real price | a 12-week 1:1 package at $3,600, paid in 3 installments |
{{IDEAL_CLIENT}} |
Who your buyer is and what they fear | managers in their late 30s, passed over for promotion, scared to look elsewhere |
{{OBJECTIONS}} |
The exact objections you hear (or leave blank for the common 12) | it’s too expensive; I need to talk to my partner; I don’t have time |
{{TONE}} |
How you want to sound | warm, direct, never pushy |
Leave {{OBJECTIONS}} blank and the model will cover the twelve objections nearly every coach hears: price, time, “let me think about it,” needing a partner’s approval, “I can do this myself,” past coaching that didn’t work, fear it won’t work for them, the wrong-timing stall, comparison shopping, “send me some info,” trust/credibility doubts, and silent ghosting.
See it in action (full example)
Here is the exact prompt, filled in for a career coach. This is the whole input, nothing hidden:
You are an expert sales coach who trains coaches to handle objections with honesty and zero pressure. Your job is to give me calm, principled rebuttals I can actually say out loud on a discovery call.
Before writing, ask me up to 3 clarifying questions if anything below is unclear. Otherwise, proceed.
CONTEXT
- My niche: career coaching for mid-career professionals stuck at the manager level
- My offer and price: a 12-week 1:1 coaching package at $3,600 paid in 3 installments
- My ideal client: managers in their late 30s who feel passed over for promotion and are scared to look elsewhere
- The objections I actually hear (if blank, use the 12 most common coaching objections): it's too expensive; I need to talk to my partner; I don't have time right now
- My tone: warm, direct, never pushy
TASK
For each objection, give me a rebuttal block with exactly these parts:
1. The objection, in the client's own words.
2. What it usually really means (the fear or doubt underneath it).
3. A spoken rebuttal of 2-4 sentences I can say almost verbatim. Acknowledge first, then reframe, then ask one question that moves us forward.
4. One short follow-up question to keep the conversation open.
CONSTRAINTS
- Never lie, pressure, or use fake scarcity, fake discounts, or guilt.
- Sound human and match my tone. No corporate scripts, no 'in today's fast-paced world'.
- It is okay to disqualify a bad-fit client gracefully instead of forcing a yes.
- Keep each rebuttal tight. No paragraph longer than 4 sentences.
After the rebuttals, give me a 3-line cheat sheet of the underlying principle behind handling any objection, so I can think on my feet when a new one comes up.
And here is the complete output the model returns:
Got it. Since you gave me three specific objections, I’ll work with those. Here are your rebuttal blocks.
Objection 1: “It’s too expensive.”
What it usually means: “I’m not yet convinced this will pay off, so the price feels like a risk instead of an investment.”
Say this: “Totally fair, $3,600 is real money and you should feel sure before you spend it. Most of the managers I work with were stuck on the same plateau costing them a promotion worth fifteen to thirty thousand a year, so the question I’d ask isn’t ‘can I afford the coaching’ but ‘what is staying stuck costing me?’ What does another year at this level actually cost you?”
Follow-up question: “If money weren’t the issue at all, would this be a yes?”
Objection 2: “I need to talk to my partner.”
What it usually means: “I’m not 100% sure myself, and saying my partner is a softer way to create space.”
Say this: “Of course, a decision like this should include the people closest to you. So I can help you have that conversation well, let me ask: where are you personally? If it were only your call, would you be in?”
Follow-up question: “What’s the one thing your partner would want to know before they’d feel good about it?”
Objection 3: “I don’t have time right now.”
What it usually means: “I’m overwhelmed, and adding one more thing feels impossible, even something that would help.”
Say this: “I hear that, and honestly the managers who need this most are always the busiest, that’s part of why they’re stuck. This is two hours a month with me plus small changes to how you already work, not a second job. Out of curiosity, is it genuinely a calendar problem, or does ‘no time’ feel safer than committing right now?”
Follow-up question: “If we could fit this into the hours you already have, would timing still be the blocker?”
A note on fit: if someone truly cannot carve out two hours a month for the next quarter, it’s fair to say: “It sounds like this isn’t the season for it, and that’s okay. Want me to follow up in 60 days when things settle?” A graceful no protects your reputation and keeps the door open.
3-line cheat sheet, the principle behind every objection: 1. An objection is rarely the real reason; it’s a polite stand-in for a fear. Find the fear before you answer. 2. Acknowledge before you reframe. “That’s fair” lowers their guard so they can actually hear you. 3. End every response with a question. Whoever is asking the questions is leading the conversation, and you stay curious instead of pushy.
That is ready to rehearse out loud. Read it twice, put it in your own cadence, and you’ll never freeze on these three again.
Why this works
Four LLM principles are doing the heavy lifting here. Learn them and every prompt you write gets sharper:
- Role priming. The opening line (“You are an expert sales coach who trains coaches to handle objections with honesty and zero pressure”) tells the model which slice of its knowledge to use. “Help me with objections” pulls the bland average of every sales blog; naming an honest, no-pressure sales coach pulls the consultative approach you actually want. Always assign a role, and make the role match the values you want in the answer.
- Specificity in, specificity out. The model can only be as concrete as your input. Generic context (“I sell coaching”) yields generic, forgettable rebuttals. A sharp
{{OFFER}}and{{IDEAL_CLIENT}}(“$3,600 package; managers passed over for promotion”) let the model tie the price objection to the cost of staying stuck, which is what makes the rebuttal land. The quality of the output is capped by the detail in your context. - Constraints are quality control. The “never lie, no fake scarcity, no guilt” line and “it’s okay to disqualify a bad-fit client” aren’t decoration. Each one removes a failure mode that makes AI sales copy sound sleazy. Telling the model what NOT to do is as powerful as telling it what to do.
- Ask before you guess. The “ask up to 3 clarifying questions first” line lets the model fill gaps by asking instead of inventing. That single instruction is the biggest fix for generic AI output, because it stops the model from guessing your price, your client, or your tone.
Do this now
- Copy the prompt above into ChatGPT or Claude.
- Fill in your niche, offer (with the real price), ideal client, and tone. List the exact objections you hear, or leave that blank for the common 12.
- Send it. If it asks clarifying questions, answer them honestly, that’s where the good rebuttals come from.
- Read the rebuttals out loud once. Tweak the wording into your own voice, then save them in your sales playbook before your next call.
Pro tips
- Feed it your real objections, not the generic 12. Pull the exact phrases from your last five lost calls. The closer the input is to what you actually hear, the more usable the script.
- Always keep the “what it really means” line. The underlying fear is what you’re really answering. Coaches who handle the surface words lose; coaches who name the fear win.
- Generate role-play follow-ups. After you get the rebuttals, ask the model to play the skeptical prospect and push back three times so you can practice live.
- Run it once per offer. A $500 group program and a $5,000 1:1 face different objections. Build a separate cheat sheet for each price point.
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