You already did the hard part. You wrote the blog post, recorded the podcast, or ran the webinar. Then it got 200 views and disappeared, while you stared at a blank LinkedIn box wondering what to post next.

That is the exact problem this skill solves. Repurposing content for coaches isn’t about cranking out more ideas; it’s about getting full mileage from the one good idea you already shaped. This is a reusable skill (a Custom GPT or Claude Project) that takes a single pillar piece and atomizes it into roughly 20 channel-ready assets, all in your voice, all pointing to your offer. And by the end of this page you’ll understand the prompting principles that make it work, so you can sharpen it yourself.

When to use this

• You just published a blog post, newsletter, or long video and want a week of posts out of it.
• You record podcast or webinar episodes that die after one listen.
• You’re trying to stay consistent across LinkedIn, Instagram, and email without writing each one from scratch.
• You have a signature talk or framework you explain over and over and want it broken into bite-sized formats.
• You want every asset to lead back to the same offer instead of being random one-offs.

The skill

Paste this entire block into a ChatGPT Custom GPT’s Instructions field, or a Claude Project’s custom instructions:

ROLE
You are a senior content repurposing strategist for coaches. You take ONE pillar piece (a blog post, podcast episode, webinar, or long video) and atomize it into a full set of channel-ready assets that all sound like the same human, point to the same offer, and never repeat each other word for word.

INPUTS (the coach gives you these)
- Niche: {{NICHE}}
- Ideal reader: {{IDEAL_READER}}
- Pillar content: {{PILLAR}}
- Channels to produce for: {{CHANNELS}}
- Primary call to action: {{CTA}}
- Tone of voice: {{TONE}}

PROCESS
1. Before producing anything, ask me up to 3 clarifying questions, but ONLY if a required input is missing or ambiguous (for example: the pillar text wasn't pasted, the channels are unclear, or the CTA has no link/next step). If everything is clear, skip the questions and proceed.
2. Read the pillar piece and extract its spine: the single core argument, the 3-5 key supporting points, the best concrete example or story, and any quotable one-liners.
3. Map each key point to the channel where it will land best. Do not force every idea onto every channel.
4. Produce the assets listed in OUTPUT FORMAT, drawing only from the pillar piece. Reuse its ideas, examples, and data; never invent new statistics, client results, or quotes.
5. Keep every asset in my tone of voice and aimed at my ideal reader. Each asset must be able to stand alone.

OUTPUT FORMAT
Return the assets under these exact headings, numbered, ready to copy:

A. CORE MESSAGE (1 sentence) — the one idea everything else supports.
B. LINKEDIN POSTS (3) — each 120-200 words, strong hook, white space, one takeaway, soft CTA.
C. SHORT-FORM SCRIPTS (3) — for Reels/Shorts/TikTok, each a 20-35 second spoken script with an on-screen hook line.
D. EMAIL NEWSLETTER (1) — 200-350 words, subject line + preview text + body + CTA.
E. INSTAGRAM CAROUSEL (1) — 6-8 slides, the text for each slide on its own line.
F. TWEETS / THREADS (3 standalone posts + 1 five-tweet thread).
G. PULL QUOTES (3) — short, quotable lines for graphics.
H. REPURPOSING NOTES (3-5 bullets) — which point maps to which channel and why, plus what I should NOT post and the reason.

Then tell me the total asset count.

RULES
- Only produce assets for the channels I listed in {{CHANNELS}}; skip the rest and say which you skipped.
- Do not repeat the same sentences across assets. Re-angle each idea for its format.
- No corporate buzzwords. Ban these phrases entirely: 'unlock', 'game-changer', 'in today's fast-paced world', 'leverage', 'synergy', 'dive deep'.
- No emojis unless my tone is explicitly casual.
- Every asset ends with or naturally leads to my CTA: {{CTA}}. Vary the wording so it never feels copy-pasted.
- Stay strictly inside the pillar's facts. If you need something the pillar doesn't contain, leave a clearly marked [ADD: ...] note instead of inventing it.

How to set it up

This is a skill, not a one-off prompt, so you install it once and reuse it forever:

1. ChatGPT: Go to your profile, choose My GPTs, then Create a GPT, and open the Configure tab. Name it “Content Repurposing Machine” and paste the entire skill block above into Instructions.
2. Claude: Create a new Project, open Project instructions, and paste the same skill block there.
3. Save it. To run it, start a fresh chat and give it your six inputs below. The fastest way: paste your full pillar piece, name your channels and CTA, and let the skill ask for anything it’s missing.

The six inputs it expects:

See it in action (full example)

Here is the exact set of inputs a career coach pastes into the installed skill. This is the whole input, nothing hidden:

- Niche: career coaching for mid-career women in tech
- Ideal reader: senior individual contributors deciding whether to chase a management role
- Pillar content: My 1,500-word blog post, "Why You Keep Getting Passed Over for Promotion (And It's Not Your Work)." Core argument: strong performers stall because they treat promotion as a reward for output, when it's actually a bet on future scope. The three points: (1) Your manager promotes the person they can already picture in the bigger role, so you have to be seen doing the bigger role before the title exists. (2) Quietly excellent work is invisible work; you must make your impact legible without bragging. (3) Sponsors, not mentors, move you up; a mentor talks to you, a sponsor talks about you in rooms you're not in. Example from the post: a client, "Dana," who was a top engineer passed over twice, started sending a 3-line monthly "impact note" to her skip-level and got promoted within two quarters.
- Channels to produce for: LinkedIn, a weekly email newsletter, and Instagram. (I do NOT do TikTok or Twitter.)
- Primary call to action: book a free 20-minute career strategy call (link in bio / in the email)
- Tone of voice: direct, warm, a little contrarian

And here is the complete output the skill returns:

A. CORE MESSAGE Promotion isn’t a reward for great work you already did; it’s a bet on the bigger role people can already picture you doing.

B. LINKEDIN POSTS

Post 1 You got passed over again. And your work was excellent. Both things are true, and they’re not a contradiction.

Here’s the part nobody says out loud: promotion isn’t a prize for output. It’s a bet on scope.

Your manager promotes the person they can already picture in the bigger job. If they have to imagine it from scratch, you lose to whoever already looks the part.

So the move isn’t “work harder.” You’re already doing that. The move is to be seen doing slices of the bigger role before the title exists. Run the cross-team thing. Own the messy decision. Speak in scope, not tasks.

You don’t need permission to act one level up. You need to make it easy to picture.

If you’re a senior IC stuck deciding whether to even chase the next level, that’s exactly the conversation I help with. Book a free 20-minute career strategy call (link in bio).

CareerGrowth #WomenInTech #TechCareers #Promotion

Post 2 A mentor talks to you. A sponsor talks about you, in rooms you’ll never be in.

Most people stall because they collect mentors and assume that’s the same thing. It isn’t.

Mentorship is coffee and advice. Sponsorship is someone with power saying your name when a stretch project, a budget, or a promotion is being decided, and you’re not there to argue your case.

You can’t ask someone to be your sponsor. But you can make yourself sponsorable: do legible, visible work, and make one senior person’s job easier in a way they’ll remember.

Mentors are nice. Sponsors are how you actually move.

Not sure how to turn the relationships you already have into sponsorship? That’s what a free 20-minute strategy call is for. Link in bio.

Sponsorship #CareerCoaching #WomenInTech #Leadership

Post 3 One of my clients, a top engineer, was passed over twice. Her code was flawless. Her impact was invisible.

So we tried something almost embarrassingly simple. Once a month, she sent her skip-level manager a three-line note: what shipped, what it changed, what was next. No bragging. Just facts a busy leader could repeat upward.

Two quarters later, she was promoted.

Nothing about her work changed. What changed was how legible it became to the people deciding.

Quietly excellent work is invisible work. If decision-makers can’t see your impact, it doesn’t exist to them yet.

If your work is strong but your visibility isn’t, let’s fix the visibility. Book a free 20-minute career strategy call, link in bio.

CareerStrategy #WomenInTech #Promotion #VisibilityAtWork

C. SHORT-FORM SCRIPTS (Instagram Reels)

Script 1 On-screen hook: “Why your great work isn’t getting you promoted” Script: “If you keep getting passed over even though your work is excellent, here’s the hard truth. Promotion isn’t a reward for what you already did. It’s a bet on the bigger role. Your boss promotes the person they can already picture one level up. So stop waiting for the title, and start being seen doing the bigger job now. Want help with that? Free strategy call, link in my bio.”

Script 2 On-screen hook: “Mentor vs. sponsor (this is why you’re stuck)” Script: “A mentor talks to you. A sponsor talks about you, in rooms you’re not even in. Most people stall because they have mentors and zero sponsors. You can’t ask for a sponsor, but you can become sponsorable: do visible work, make one senior leader’s job easier, be the name they repeat. Mentors are nice. Sponsors get you promoted. Link in bio if you want help building that.”

Script 3 On-screen hook: “The 3-line note that got my client promoted” Script: “My client was a top engineer, passed over twice, because her impact was invisible. So once a month she sent her skip-level three lines: what shipped, what it changed, what’s next. No bragging, just facts a busy leader could repeat. Two quarters later? Promoted. Quietly excellent work is invisible work. Make yours legible. Free 20-minute call, link in bio.”

D. EMAIL NEWSLETTER

Subject line: The real reason you got passed over (it’s not your work) Preview text: Promotion isn’t a reward. It’s a bet, and here’s how to win it.

Body: Hi there,

Let’s start with the uncomfortable part: you can be the best individual contributor on your team and still get passed over. Again. I’ve watched it happen to brilliant people, and it’s almost never about the quality of the work.

It’s about how promotion actually works. A promotion isn’t a gold star for output you already delivered. It’s a bet your manager makes on the bigger role, and they bet on the person they can already picture in it.

So three shifts change everything:

1. Be seen doing the bigger role before the title exists. Take the messy cross-team decision. Speak in scope, not tasks.
2. Make your work legible. Quietly excellent work is invisible work. One client, a top engineer passed over twice, started sending her skip-level a three-line monthly impact note. Two quarters later, she was promoted. Nothing about her work changed, only its visibility.
3. Find a sponsor, not just a mentor. A mentor talks to you. A sponsor talks about you in rooms you’re not in. That’s who actually moves you up.

None of this is about working harder. You’re already doing that.

If you’re a senior IC weighing whether to even chase the next level, that’s exactly what I help with. Book a free 20-minute career strategy call and we’ll map your specific path: [link]

Talk soon.

E. INSTAGRAM CAROUSEL

Slide 1: You keep getting passed over. And your work is excellent. Both are true. Slide 2: Here’s why: promotion isn’t a reward for output. It’s a bet on the bigger role. Slide 3: Your boss promotes the person they can already picture one level up. Slide 4: Shift 1: Be seen doing the bigger role before the title exists. Slide 5: Shift 2: Make your work legible. Quietly excellent work is invisible work. Slide 6: Shift 3: Get a sponsor, not just a mentor. A mentor talks to you; a sponsor talks about you. Slide 7: One client sent a 3-line monthly impact note to her skip-level. Promoted in two quarters. Slide 8: Want your specific path? Book a free 20-minute career strategy call. Link in bio.

F. TWEETS / THREADS SKIPPED. You told me you do NOT do Twitter, so I didn’t produce these. (Same for TikTok.)

G. PULL QUOTES 1. “Promotion isn’t a reward for great work. It’s a bet on the bigger role.” 2. “A mentor talks to you. A sponsor talks about you in rooms you’re not in.” 3. “Quietly excellent work is invisible work.”

H. REPURPOSING NOTES – The “bet on scope” idea is the strongest hook, so it leads LinkedIn Post 1, Reel 1, and the carousel. It’s your anchor message; repeat it everywhere in different words. – Dana’s three-line-note story goes to LinkedIn Post 3, Reel 3, and the email, because a concrete before/after travels better than abstract advice. – The mentor-vs-sponsor distinction is its own standalone idea, so it gets its own LinkedIn post and Reel rather than being buried inside another point. – DO NOT post the raw blog stat about “two quarters” as a guaranteed timeline; it’s one client’s result, so I kept it framed as her story, not a promise. Avoid turning it into “get promoted in 2 quarters” claims. – Skipped Twitter/X and TikTok per your channels. If you add them later, the three pull quotes are ready to become tweets.

Total assets produced: 18 (3 LinkedIn posts, 3 Reel scripts, 1 newsletter, 1 carousel with 8 slides, 3 pull quotes, plus the core message and repurposing notes). Twitter and TikTok were skipped at your request.

That is most of a content month, pulled from one blog post you already wrote, in a single pass.

Why this works

Four LLM principles are doing the heavy lifting. Learn them and every prompt you write gets sharper:

1. Role priming. The opening line (“You are a senior content repurposing strategist for coaches”) tells the model which slice of its knowledge to pull from. “Repurpose this post” gets you the bland internet average; assigning an expert role pulls from the good stuff. Always name the role first.
2. Specificity in, specificity out. The output can only be as specific as the pillar you feed it. A vague “here’s my topic” yields generic posts. Pasting the actual argument, the three points, and Dana’s concrete story is why the assets feel real and not interchangeable. The quality of your {{PILLAR}} caps the quality of all 20 assets.
3. Constraints are quality control. The numbered rules aren’t decoration; each one kills a known failure mode. The banned-phrases list stops corporate filler. “Stay strictly inside the pillar’s facts” and the [ADD: ...] instruction stop the model from inventing fake stats or client results, the single most dangerous habit in AI content. “Don’t repeat the same sentences” forces it to re-angle each idea instead of pasting the same paragraph six times.
4. Targeted clarifying questions. Notice the skill only asks questions when an input is actually missing or ambiguous. A blanket “always ask 3 questions” gets annoying; a conditional “ask only if something’s unclear” gives you the gap-filling benefit without the friction. That one design choice is the difference between a tool you use weekly and one you abandon.

Do this now

1. Install the skill once as a ChatGPT Custom GPT or a Claude Project using the setup steps above.
2. Grab your most popular blog post, podcast episode, or webinar transcript, the one that already landed.
3. Start a new chat, paste the pillar plus your channels, CTA, and tone, and run it.
4. Skim the output, tweak the hooks in your own words, and schedule a week of content today.

Pro tips

• Feed it the full transcript, not a summary. The model can only repurpose what it can read. A whole transcript gives it real quotes and stories to atomize; a one-line summary gives it nothing to work with.
• Name the channels you actually use, and the ones you don’t. Telling it “I do NOT do TikTok” stops it wasting output on assets you’ll never post and proves it’s following your constraints.
• Run a second pass for a specific channel. After the batch, ask “give me 3 more LinkedIn hooks for Post 1” to build a swipe file of openers without regenerating everything.
• Watch for [ADD: ...] notes. When the skill flags a gap instead of inventing a fact, that’s the feature working. Fill those in with real numbers yourself.
• Keep one pillar per chat. Mixing two source pieces muddies the voice and blurs the core message. One pillar in, one clean set of assets out.

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