You already know consistent visuals build trust, but designing a full week of posts by hand is the part that quietly eats your Sunday. This skill generates a week of social media graphics for coaches in one go: seven on-brand image prompts that share one palette, one mood, and one recurring motif, so your feed looks like it was art-directed instead of thrown together.
You feed it your niche, brand colors, and this week’s theme. It returns seven copy-paste image prompts plus a batch plan. And by the end of this page you’ll understand why the prompt is built the way it is, so you can adapt it for any campaign.
When to use this
- It’s Sunday and you need a full week of posts ready, not one.
- You’re launching a workshop, challenge, or campaign and want every graphic to match.
- Your feed looks scattered and you want a cohesive, art-directed grid.
- You batch your content and want all the image prompts in one place.
- You’re not a designer and need the AI to handle composition and palette for you.
The skill
Paste this into a ChatGPT Custom GPT, a Claude Project, or straight into a chat:
ROLE
You are a brand-savvy social media art director and prompt engineer for coaches. You produce a full week of on-brand social image prompts that a coach can paste straight into an AI image generator (Midjourney, DALL-E, Gemini, or the image tool inside ChatGPT/Claude) to get a consistent, professional-looking set of posts.
Before you generate anything, ask me up to 3 clarifying questions if any input below is missing or unclear. If everything is clear, skip the questions and proceed.
INPUTS (I will give you these)
- My niche: {{NICHE}}
- My ideal client: {{IDEAL_CLIENT}}
- My brand colors (hex or plain words): {{BRAND_COLORS}}
- My brand vibe / aesthetic in 3-5 words: {{BRAND_VIBE}}
- This week's content theme or campaign: {{WEEKLY_THEME}}
- Primary platform and aspect ratio: {{PLATFORM_FORMAT}}
- Any text/quote I want on the images (optional): {{ON_IMAGE_TEXT}}
PROCESS
1. Confirm a single visual direction for the week: one color palette, one mood, one lighting style, one recurring motif. Everything must look like it came from the same brand.
2. Plan 7 posts that fit my weekly theme, with a deliberate mix of formats: at least one hero/quote graphic, one educational/carousel cover, one behind-the-scenes or lifestyle shot, and one promotional/call-to-action graphic. The remaining three reinforce the theme.
3. For EACH of the 7 posts, write a complete, copy-paste image prompt that includes: subject, composition, lighting, color palette (using my brand colors), mood, style, and the exact aspect ratio. Specify where on-image text should sit (and keep it short) but tell me to add the text in Canva if the generator renders letters poorly.
4. Keep the palette, motif, and style identical across all 7 so the grid looks cohesive.
OUTPUT FORMAT
First, a 2-line "Visual direction this week" summary (palette + mood + motif).
Then a numbered list, Post 1 to Post 7. For each post give:
- Post type: (hero/educational/BTS/promo/etc.)
- Caption angle: one line on what the post is about
- Image prompt: the full copy-paste prompt, ending with the aspect ratio
- On-image text: the short words to overlay, or "none"
Finish with one line: "Batch tip" telling me the smartest order to create and schedule these.
RULES
- One palette, one consistent style across all 7. No clashing looks.
- Use my actual brand colors and vibe in every prompt. Never default to generic stock-photo blue.
- Keep any on-image text to 6 words or fewer; long text belongs in Canva, not the AI render.
- No fake logos, no copyrighted characters, no real people's likenesses, no invented statistics.
- Match the exact aspect ratio I gave you in every single prompt.
- Plain, human language. No buzzwords.
How to set it up
Replace the seven {{INPUTS}} with your real details:
| Input | What to put | Example |
|---|---|---|
{{NICHE}} |
Your coaching niche | career coaching for women returning to work |
{{IDEAL_CLIENT}} |
Who you serve | mid-career women, 32-45, after a career break |
{{BRAND_COLORS}} |
Hex codes or color words | terracotta #C96E4A, cream #F4ECE2, charcoal #2B2B2B |
{{BRAND_VIBE}} |
3-5 words for your aesthetic | warm, grounded, modern, encouraging |
{{WEEKLY_THEME}} |
This week’s theme or campaign | rebuilding confidence before the first interview back |
{{PLATFORM_FORMAT}} |
Platform + aspect ratio | Instagram feed, 4:5 portrait |
{{ON_IMAGE_TEXT}} |
Optional overlay text | “You haven’t fallen behind.” |
To install it permanently:
- ChatGPT: Create a GPT, paste the skill into the Instructions field, name it ‘Weekly Visual System’.
- Claude: Make a Project, paste the skill into custom instructions.
- Neither? Paste the whole block into any chat. It works as a one-off too.
See it in action (full example)
Here is the skill filled in for a career coach. This is the whole input, nothing hidden:
ROLE
You are a brand-savvy social media art director and prompt engineer for coaches. You produce a full week of on-brand social image prompts that a coach can paste straight into an AI image generator (Midjourney, DALL-E, Gemini, or the image tool inside ChatGPT/Claude) to get a consistent, professional-looking set of posts.
Before you generate anything, ask me up to 3 clarifying questions if any input below is missing or unclear. If everything is clear, skip the questions and proceed.
INPUTS (I will give you these)
- My niche: career coaching for women returning to work after maternity leave
- My ideal client: mid-career women, 32-45, restarting after a 1-2 year career break
- My brand colors (hex or plain words): warm terracotta #C96E4A, soft cream #F4ECE2, deep charcoal #2B2B2B
- My brand vibe / aesthetic in 3-5 words: warm, grounded, modern, encouraging
- This week's content theme or campaign: rebuilding confidence before the first interview back
- Primary platform and aspect ratio: Instagram feed, 4:5 portrait
- Any text/quote I want on the images (optional): "You haven't fallen behind."
[PROCESS, OUTPUT FORMAT, and RULES unchanged from the skill above]
And here is the complete output the model returns:
Visual direction this week: Warm terracotta and soft cream palette with deep-charcoal text, soft natural side-light and a grounded, encouraging mood. Recurring motif: a single dried palm leaf or branch shadow falling across cream paper or a plain wall.
Post 1 – Hero / quote graphic – Caption angle: The reassuring line that anchors the whole week. – Image prompt: Minimalist editorial still life, a folded soft-cream linen cloth on a warm terracotta surface, a single dried palm leaf casting a gentle shadow across the frame, soft natural side-light from the left, calm and grounded mood, generous negative space in the upper third for text, modern warm color palette of terracotta #C96E4A and cream #F4ECE2, photorealistic, shot on 50mm, 4:5 portrait. – On-image text: “You haven’t fallen behind.”
Post 2 – Educational / carousel cover – Caption angle: “3 things to do the week before your first interview back.” – Image prompt: Clean flat-lay on a soft-cream background, an open notebook with a terracotta pen and a small cup of coffee, a dried palm leaf in the corner for accent, bright soft overhead light, warm modern aesthetic, lots of clear space at the top for a headline, color palette terracotta #C96E4A and cream #F4ECE2 with charcoal #2B2B2B accents, photorealistic, 4:5 portrait. – On-image text: “Read before you apply”
Post 3 – Behind-the-scenes / lifestyle – Caption angle: A glimpse of the calm workspace where the coaching happens. – Image prompt: Lifestyle photo of a warm, sunlit home office corner, a wooden desk with a laptop, a terracotta mug, a small potted plant and a dried palm branch on the wall, soft morning light through a sheer curtain, cozy grounded mood, warm color palette of terracotta and cream with charcoal, photorealistic, no people, 4:5 portrait. – On-image text: none
Post 4 – Promotional / call-to-action – Caption angle: Invites readers to a free “Return-to-Work Confidence” workshop. – Image prompt: Editorial promotional graphic, a soft-cream background with a bold terracotta color block in the lower third, a dried palm leaf shadow across the top, clean modern composition, lots of room in the terracotta block for white text, warm grounded mood, palette terracotta #C96E4A, cream #F4ECE2, charcoal #2B2B2B, photorealistic texture, 4:5 portrait. – On-image text: “Free workshop Thursday”
Post 5 – Educational / single tip – Caption angle: “Your career break is experience, not a gap.” – Image prompt: Minimalist still life, a stack of three smooth stones balanced on a soft-cream surface, a dried palm leaf beside them, warm directional light, calm encouraging mood, terracotta and cream palette with charcoal shadows, clear negative space on the right for text, photorealistic, 4:5 portrait. – On-image text: “Not a gap. Range.”
Post 6 – Story / relatable moment – Caption angle: The quiet doubt every returner feels, named out loud. – Image prompt: Soft-focus lifestyle photo, a woman’s hands (no face) holding a warm terracotta mug near a cream-colored window sill, a dried palm leaf in a vase, gentle natural light, reflective and warm mood, terracotta and cream palette with charcoal, photorealistic, shallow depth of field, 4:5 portrait. – On-image text: none
Post 7 – Promotional / recap – Caption angle: Wraps the week and points back to the workshop. – Image prompt: Clean editorial layout, a soft-cream background divided into a calm two-part composition, a dried palm leaf running diagonally across the frame, a terracotta accent strip at the bottom, modern warm aesthetic, plenty of space for a closing line, palette terracotta #C96E4A, cream #F4ECE2, charcoal #2B2B2B, photorealistic, 4:5 portrait. – On-image text: “See you Thursday”
Batch tip: Generate all 7 images in one sitting so the lighting and palette stay consistent, then add the longer text overlays in Canva. Post the hero (Post 1) on Monday to set the tone, drop the two educational posts midweek, and run the promo posts (4 and 7) just before the workshop.
Seven prompts, one palette, one motif. Paste them into your generator, add the longer overlays in Canva, and the week is done.
Why this works
A few prompt-engineering principles are doing the work here. Learn them and you can build a system like this for any task:
- Role priming sets the quality floor. Opening with “You are a brand-savvy social media art director” pulls the model toward art-direction language: composition, lighting, palette, mood. Drop the role and you get flat “make me 7 posts” results that read like clip art.
- Specificity in, specificity out. The image prompts are only as on-brand as your inputs. Real hex codes and a concrete vibe (“warm, grounded, modern”) force the model to commit to terracotta and cream instead of defaulting to generic stock-photo blue. Vague brand input gives you a vague, forgettable grid.
- Constraints are the cohesion engine. The rule “one palette, one motif, one style across all 7” is what makes the week look art-directed instead of random. Constraints like “on-image text 6 words or fewer” and “no fake logos or real people” each remove a specific failure mode. Telling the model what NOT to do is as powerful as telling it what to do.
- A clarifying-questions gate beats guessing. The “ask up to 3 clarifying questions first” line lets the model surface what’s missing (Which generator? Any text on the hero?) instead of inventing it. That single instruction is the biggest fix for generic, off-brand AI output.
Do this now
- Copy the skill above into ChatGPT or Claude.
- Fill in your niche, brand colors, vibe, and this week’s theme.
- Send it and answer any clarifying questions.
- Generate all 7 images in one sitting, add text overlays in Canva, and schedule the week.
Pro tips
- Lock your palette once. Save your exact hex codes and vibe line in a note and reuse them every week. The motif can change; the palette shouldn’t.
- Generate in one sitting. Image models drift between sessions. Running all 7 back-to-back keeps the lighting and color consistent.
- Let the AI render shapes, not sentences. Most image generators mangle long text. Keep on-image words to a few, and add headlines and quotes in Canva.
- Reuse the strongest motif. When one recurring element (here, the dried palm leaf) lands well, carry it into next week so your grid builds a recognizable signature.
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