Books
Influence
The book explains why people say yes, which is useful for understanding trust, proof, authority, and decision-making. For CoachGuido, the value is using persuasion responsibly, not exploiting it.
Best for
Coaches who want to understand persuasion without becoming manipulative.
Why it matters
The book explains why people say yes, which is useful for understanding trust, proof, authority, and decision-making. For CoachGuido, the value is using persuasion responsibly, not exploiting it.
Editorial angle
Use it to sharpen ethical sales awareness: what builds trust, what can become pressure, and why clarity matters before a client decides.
Limitations
Some readers may apply persuasion tactics too aggressively. CoachGuido recommendations should frame it through consent and responsibility.