Gap Selling
Practical sales book focused on diagnosing the gap between current and desired state. For CoachGuido readers, the value is in applying the idea to a real coaching business: clearer offers, better conversations, more professional delivery, and more responsible client expectations.
Best for
Gap Selling by Keenan (2018) is best for coaches who want a stronger practical lens on consultative selling, especially when they need clearer language, better judgment, or a more useful client conversation.
Why it matters
Practical sales book focused on diagnosing the gap between current and desired state. For CoachGuido readers, the value is in applying the idea to a real coaching business: clearer offers, better conversations, more professional delivery, and more responsible client expectations.
Limitations
Filter the tactics through CoachGuido's ethical standard: no pressure, no fake urgency, no promise that a script or method will close every prospect.