Duct Tape Marketing
Commonly recommended small-business marketing system for service businesses. For CoachGuido readers, the value is in applying the idea to a real coaching business: clearer offers, better conversations, more professional delivery, and more responsible client expectations.
Best for
Duct Tape Marketing by John Jantsch (2011) is best for coaches who want a stronger practical lens on small business marketing, especially when they need clearer language, better judgment, or a more useful client conversation.
Why it matters
Commonly recommended small-business marketing system for service businesses. For CoachGuido readers, the value is in applying the idea to a real coaching business: clearer offers, better conversations, more professional delivery, and more responsible client expectations.
Editorial angle
Read this book through the CoachGuido standard: what can a new or early-stage coach use to become easier to understand, easier to trust, and better equipped to serve? Pull out the frameworks, questions, or examples that improve small business marketing, then translate them into plain client-facing language.
Limitations
Use the useful principle without turning the book into a formula. The book can support better thinking, but it does not guarantee clients, income, transformation, or client outcomes.