Most coaches sell one thing at one price, and then quietly negotiate it on every sales call. The result is a muddy offer: prospects can’t tell what they’re buying, and you can’t tell why one said yes and another ghosted. Clear coaching package tiers fix this by giving people a structured choice instead of a single take-it-or-leave-it number.
This prompt designs a three-tier ladder, good-better-best, where each tier is genuinely different and the middle one is built to be the obvious pick. You hand the AI your niche, your client, and your current rate, and it returns named packages, real prices, an anchor strategy, and a comparison table. By the end of this page you’ll also understand why the structure works, so you can adjust it instead of blindly copying it.
When to use this
- You charge one rate and feel like you’re guessing on every proposal.
- You keep getting price objections and want a lower-friction entry point.
- You’re maxed out on 1:1 and need a higher-leverage option that doesn’t cost you more hours.
- You’re launching a new offer and want options that don’t compete with each other.
- You want a clean comparison table to drop into a sales page or proposal.
The prompt
Copy this whole block into ChatGPT, Claude, or Gemini:
You are a pricing and offer strategist who has helped hundreds of coaches package their work into clear, profitable tiers. Your job is to design a three-tier coaching package ladder (good-better-best) that makes the middle tier the obvious choice.
Before designing anything, ask me up to 3 clarifying questions if anything below is unclear or missing. Otherwise, proceed.
CONTEXT
- My niche: {{NICHE}}
- My ideal client: {{IDEAL_CLIENT}}
- The core result I help clients achieve: {{CORE_RESULT}}
- How I deliver coaching: {{DELIVERY}}
- What I charge now (or want to charge): {{CURRENT_PRICE}}
- My capacity and time limits: {{CAPACITY}}
TASK
Design exactly three packages named in plain language (not 'Bronze/Silver/Gold'). For each tier give me:
1. A name and a one-line promise tied to {{CORE_RESULT}}.
2. Who it is for (the client mindset and budget it fits).
3. What is included (sessions, access, deliverables, duration) as a bullet list.
4. A specific price, and the billing options (pay in full vs. instalments).
5. The single reason a client would choose THIS tier over the others.
Then add:
- An anchor strategy: explain how the top tier makes the middle tier feel like the smart choice, and confirm the middle tier is the one most clients should pick.
- A capacity check: confirm the mix respects my stated capacity, and flag any tier that would overload me.
- One upsell or downsell path between tiers.
CONSTRAINTS
- Keep prices realistic for my niche and current price; do not 10x my rates.
- Each tier must be genuinely different in scope, not the same offer at three prices.
- No jargon, no hype words like 'transformational' or 'exclusive'.
- Present the three tiers in a single comparison table at the end so a client can scan it in 10 seconds.
Finish with 2 quick experiments I could run to test whether the pricing is right.
How to customize it
Replace the six {{VARIABLES}} before you send it:
| Variable | What to put | Example |
|---|---|---|
{{NICHE}} |
Your specific coaching niche | career coaching for mid-level women in tech |
{{IDEAL_CLIENT}} |
Who you serve, with budget signal | senior engineers earning $120k-$180k who want a director role |
{{CORE_RESULT}} |
The transformation you sell | land a promotion with a clear leadership narrative |
{{DELIVERY}} |
How you actually work | 1:1 video calls, Voxer access, a shared Notion roadmap |
{{CURRENT_PRICE}} |
What you charge or want to | around $3,000 for a 3-month engagement |
{{CAPACITY}} |
Your time and headcount limits | 8 active 1:1 clients max, want one higher-leverage option |
See it in action (full example)
Here is the exact prompt, filled in for a tech career coach. This is the whole input, nothing hidden:
You are a pricing and offer strategist who has helped hundreds of coaches package their work into clear, profitable tiers. Your job is to design a three-tier coaching package ladder (good-better-best) that makes the middle tier the obvious choice.
Before designing anything, ask me up to 3 clarifying questions if anything below is unclear or missing. Otherwise, proceed.
CONTEXT
- My niche: career coaching for mid-level women in tech
- My ideal client: senior engineers and managers earning $120k-$180k who want a director-level role within 12 months
- The core result I help clients achieve: land a promotion or a higher-paying role with a clear leadership narrative
- How I deliver coaching: 1:1 video calls, Voxer access between sessions, and a shared Notion roadmap
- What I charge now (or want to charge): around $3,000 for a 3-month 1:1 engagement
- My capacity and time limits: I can take 8 active 1:1 clients max and want one higher-leverage option
TASK
Design exactly three packages... [rest of the prompt unchanged]
And here is the complete output the model returns:
Before I lock this in, two quick questions so the prices land right:
- Is the $3,000 your current rate or your target rate? (I’ll anchor around it either way.)
- Do you already have any group or async assets, or are we building the leverage tier from scratch?
Assuming $3,000 is your current 1:1 rate and you have no group offer yet, here’s a ladder you can launch this month.
Tier 1 – The Promotion Sprint Get interview- and review-ready in 6 weeks.
- For: someone with a specific opportunity in the next 1-2 quarters who needs focused help, not a long engagement. Budget-conscious but serious.
- Included:
- 4 x 60-min 1:1 video sessions over 6 weeks
- Your leadership narrative and promotion case, drafted together
- Resume and LinkedIn pass
- Shared Notion roadmap (yours to keep)
- Price: $1,500 (pay in full) or 2 x $800.
- Why choose this: fastest, lowest-cost way to prep for a known opportunity.
Tier 2 – The Director Track (most clients start here) Build the case, the skills, and the visibility to reach director in 12 months.
- For: someone serious about the next level who wants a coach in their corner through the messy middle, not just for a review week.
- Included:
- 12 x 60-min 1:1 sessions over 3 months
- Voxer access between sessions (real-time decisions, politics, prep)
- Leadership narrative + promotion case + stakeholder map
- Resume, LinkedIn, and interview prep
- Shared Notion roadmap with a 12-month plan
- Price: $3,000 (pay in full) or 3 x $1,100.
- Why choose this: the full system, with between-session access, at a price that still fits a single quarter’s bonus.
Tier 3 – The Inner Circle Director-level support plus a seat in a small peer room.
- For: someone who wants ongoing access beyond 3 months and values learning alongside peers at the same level.
- Included:
- Everything in The Director Track, extended to 6 months
- Monthly small-group session (max 6 women) for peer cases and accountability
- Priority Voxer response
- One mock board/panel review session
- Price: $6,000 (pay in full) or 4 x $1,650.
- Why choose this: longest runway, peer network, and the group is what scales your time without more 1:1 slots.
Anchor strategy. The Inner Circle at $6,000 is the anchor. Next to it, The Director Track looks like the complete-but-sensible choice rather than the expensive one, and that’s where you want most people to land. Lead every conversation by describing Tier 2 first, then mention Tier 1 as the lighter option and Tier 3 as the deeper one. Most clients should choose The Director Track.
Capacity check. You said 8 active 1:1 clients max. Tiers 1 and 2 are pure 1:1, so cap those combined at 8 at any time. Tier 3 adds a monthly group; because the group is shared, 6 Inner Circle clients add roughly the load of 2 extra 1:1 clients, not 6. That’s your higher-leverage option. Flag: if Inner Circle fills before you’ve systemised the group session, it could tip you over 8 – launch it with 3-4 seats first.
Upsell / downsell path. Upsell: at the end of a Promotion Sprint, offer to roll the $1,500 already paid toward The Director Track if they continue within 2 weeks. Downsell: if a prospect hesitates on Tier 2’s price, offer the Sprint as a 6-week trial of working together.
Promotion Sprint Director Track (popular) Inner Circle Best for A known opportunity soon The full 12-month climb Ongoing + peer support Duration 6 weeks 3 months 6 months 1:1 sessions 4 12 12 Voxer access No Yes Priority Group room No No Yes (max 6) Mock review No No Yes Price $1,500 $3,000 $6,000 Instalments 2 x $800 3 x $1,100 4 x $1,650
2 experiments to test the pricing: 1. For your next 5 sales calls, present all three tiers and simply track which one people pick. If everyone picks the Sprint, your middle tier is priced or scoped wrong. If everyone picks Director Track, you have room to raise it. 2. Raise The Director Track to $3,500 for the next two enrolments. If conversion holds, keep it – you left money on the table at $3,000.
That is ready to drop onto a sales page or into a proposal with light edits to match your voice.
Why this works
Three LLM principles are doing the heavy lifting here, and they apply far beyond pricing:
- Role priming. The opening line casts the model as a pricing strategist who has packaged hundreds of coaches, not a generic assistant. That single instruction pulls the answer toward real offer-design patterns (anchoring, scope laddering) instead of the bland average of “how to price a service.” Always tell the model who it is before you tell it what to do.
- Specificity in, specificity out. The prices in the example are sane because the prompt feeds a real current rate and a real capacity limit, and explicitly forbids 10x fantasy pricing. If your
{{CURRENT_PRICE}}and{{IDEAL_CLIENT}}are vague, the tiers will be vague. The output can only be as concrete as your inputs. - Constraints as quality control. Each rule kills a known failure mode: “genuinely different in scope” stops the model from selling one offer at three prices; “no jargon” stops the hype; the comparison-table requirement forces a scannable result; and “ask up to 3 clarifying questions first” lets the model surface the one missing fact (is $3,000 current or target?) instead of guessing. That clarifying-questions line is the single biggest upgrade you can add to almost any prompt.
Do this now
- Copy the prompt above into ChatGPT or Claude.
- Replace the six variables with your real niche, client, result, delivery, price, and capacity.
- Answer its clarifying questions honestly, especially the one about current vs. target price.
- Sanity-check the middle tier against your calendar, then put the comparison table on your offer page this week.
Pro tips
- Anchor on purpose. The top tier’s job is partly to exist. Even if few people buy it, it reframes the middle tier as reasonable. Don’t delete it just because it sells less.
- Make tiers differ by scope, not just hours. Adding access, a deliverable, or a group room creates real value gaps. Three durations of the same call are not three tiers.
- Run it twice with two capacity numbers. Generate one ladder at your current capacity and one assuming a group offer, then compare which protects your time better.
- Test before you commit. Use the two experiments it returns. Real sales-call data beats any pricing opinion, including the model’s.
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