Books
To Sell Is Human
The book reframes selling as helping people move, not pressuring them. That is useful for ethical coaches who confuse selling with manipulation.
Best for
Coaches who feel resistance to selling but need to communicate value clearly.
Why it matters
The book reframes selling as helping people move, not pressuring them. That is useful for ethical coaches who confuse selling with manipulation.
Limitations
It is not a step-by-step coaching business playbook. It needs to be connected to specific actions.