Books
Obviously Awesome
The book explains how context changes perceived value. For coaches, this is directly relevant because a vague offer often sounds less valuable than the actual coaching work.
Best for
Coaches who need to make their positioning easier to understand.
Why it matters
The book explains how context changes perceived value. For coaches, this is directly relevant because a vague offer often sounds less valuable than the actual coaching work.
Limitations
It is mainly a positioning book for products and companies. Coaches need to translate the ideas into service-based, human decision-making.