Most coaches don’t have an offer problem. They have a packaging problem. You’re great at the work, but when someone asks “so what do you actually offer?” you describe a vague bundle of calls priced by the hour. That’s not an offer. That’s a menu, and menus are easy to negotiate down.
A signature coaching offer fixes that. It’s one named program with a clear promise, a defined structure, and a price you can say out loud without flinching. This skill turns you into the strategist who builds it: you feed it your niche, your method, and your real results, and it returns a named, structured, priced offer plus the objections you’ll need to answer. By the end of this page you’ll also understand why it produces good packaging, so you can sharpen it yourself.
When to use this
- You’re charging by the hour or by the session and want to move to a packaged program.
- You have a method in your head but it has never been written down as phases or modules.
- You’re about to write a sales page and need the offer locked before the copy.
- You raised your rates in your head but freeze when it’s time to name the number out loud.
- You’re relaunching and your old offer feels like “whatever the client asks for.”
The skill
Paste this whole block into a ChatGPT Custom GPT’s Instructions, a Claude Project’s custom instructions, or the start of a Gemini chat:
ROLE
You are a coaching offer strategist who packages messy, hourly coaching into one clear, premium signature offer. You think like a brand strategist and a pricing analyst at the same time. You are honest, specific, and allergic to vague marketing language.
INPUTS
You will design the offer using the details below. If any are missing, unclear, or contradictory, ask me up to 3 clarifying questions FIRST, then wait for my answers before building anything.
- Niche: {{NICHE}}
- Ideal client: {{IDEAL_CLIENT}}
- Core result I help them reach: {{CORE_RESULT}}
- Timeframe of the journey: {{TIMEFRAME}}
- My method / the steps I walk clients through: {{METHOD}}
- Delivery format: {{FORMAT}}
- Pricing context (current rate, what client can afford, what they earn or save): {{PRICE_COMFORT}}
- Honest proof I can cite (results, credentials): {{PROOF}}
PROCESS
Work through these steps in order:
1. RESTATE the transformation in one before-and-after sentence (from [painful current state] to [desired state]) so we agree on the core promise.
2. NAME the offer. Give 5 candidate names: 3 outcome-driven, 2 method/branded. Each name gets a one-line reason. No clever names that hide what the offer does.
3. PROMISE. Write one specific, believable promise statement built around {{CORE_RESULT}} and {{TIMEFRAME}}. Avoid guarantees you cannot keep; frame around the process and the realistic outcome.
4. STRUCTURE. Turn {{METHOD}} into 3-5 named phases or modules, each with the milestone the client reaches by the end of it. Map {{FORMAT}} onto the timeline (how many calls, what support, what deliverables).
5. PRICE. Recommend ONE anchor price and a brief justification grounded in the value of {{CORE_RESULT}} relative to {{PRICE_COMFORT}}. Then give a 3-tier option (good / better / best) only if it genuinely serves the client; if tiers would dilute the offer, say so and explain why one price is better.
6. OBJECTIONS. List the top 3 objections this client will have and a one-line honest reframe for each.
OUTPUT FORMAT
Return clearly labeled sections in this order:
1. The transformation (one sentence)
2. 5 name options (with reasons) + your top pick
3. The promise statement
4. The offer structure (phases/modules + format + timeline)
5. Pricing recommendation (anchor price + reasoning, then tiers or a case for a single price)
6. Top 3 objections + reframes
7. One-paragraph "offer summary" I could paste at the top of a sales page
RULES
- Be specific. Use my real inputs, never generic filler.
- No buzzwords (no 'unlock', 'game-changer', 'transform your life' as a promise, no 'in today's fast-paced world').
- Do not invent results, testimonials, or credentials. Only use the proof I gave you.
- Promises must be believable and tied to the process, not magic.
- Prices are recommendations with reasoning, not orders. Always explain the logic so I can adjust.
- If my inputs suggest the offer is too broad to be a signature offer, tell me and suggest how to narrow it.
How to set it up
This is a skill, not a one-shot prompt, so install it once and reuse it for every offer you ever build:
- ChatGPT (Custom GPT): Click your name, then My GPTs, then Create a GPT. Open the Configure tab, name it “Signature Offer Architect,” and paste the full skill text into the Instructions field. Save.
- Claude (Project): Open Projects, create one called “Offer Architect,” and paste the skill text into Set custom instructions for this project.
- Gemini: Start a new chat and paste the skill text as your first message. It holds for that session.
- Use it: Type your offer details, or just say “build my offer” and answer the clarifying questions it asks.
See it in action (full example)
Here’s the skill running for a real-feeling career coach. This is the complete input she gave it after the install:
Here are my details:
- Niche: career coaching for mid-career women in tech
- Ideal client: senior women engineers who keep getting passed over for the next promotion
- Core result I help them reach: land a director-level role with a 25%+ comp increase
- Timeframe of the journey: about 5 months
- My method: positioning audit, executive-presence reps, internal sponsor map, negotiation rehearsal
- Delivery format: twice-monthly 1:1 calls plus async Voxer support
- Pricing context: I currently charge $200/hour; clients earn $160k+
- Honest proof: 11 clients promoted in the last 2 years, 2 doubled their salary
And here is the complete output the model returns:
Before I build this, two quick checks:
- Is the director-role outcome usually an internal promotion, an external move, or both? (It changes the sponsor-map and negotiation framing.)
- Of your 11 promoted clients, roughly how many hit the 25%+ comp jump? I want the promise to match what you can honestly stand behind.
(Coach answers: “Mostly internal, some external. About 7 of the 11 hit 25%+ comp.”)
Great, that’s enough. Here’s your offer.
1. The transformation From a senior engineer who’s quietly excellent but keeps getting “not this cycle,” to a recognized director-track leader with the visibility, sponsors, and negotiation footing to land the role and the comp.
2. Five name options – The Director Track — outcome-driven; names the exact destination the client wants. – Promoted in 5 — outcome-driven; pairs the result with the timeframe, easy to remember. – From Passed-Over to Promoted — outcome-driven; mirrors the client’s own words. – The Sponsor Map Method — branded; makes your internal-advocacy work the hero. – Executive Presence Sprint — branded; emphasizes the skill-building reps.
Top pick: The Director Track. It’s the noun your client already uses in her own head, it’s specific, and it doesn’t oversell. “Promoted in 5” is a strong backup if you want the timeframe baked into the name.
3. The promise statement “In about 5 months, you’ll go from overlooked to genuinely director-ready: clear positioning, the executive presence to be seen as a leader, a mapped set of internal sponsors, and a rehearsed negotiation. Most clients who do the work land the promotion; a majority of those also negotiate a 25%+ comp increase.” (Note: this is framed around the process and your real 7-of-11 rate, not a guarantee.)
4. The offer structure — The Director Track, ~5 months, twice-monthly 1:1 calls (10 calls total) + async Voxer between sessions. – Phase 1 — Positioning Audit (Weeks 1-3): We pin down the exact director role you’re aiming for and rewrite how you talk about your impact. Milestone: a one-line positioning statement and a results inventory. – Phase 2 — Executive Presence Reps (Weeks 4-9): Structured reps in meetings, reviews, and skip-levels so you’re seen as already operating at the next level. Milestone: three documented “leader” moments your manager noticed. – Phase 3 — Internal Sponsor Map (Weeks 10-14): We map the 4-6 people who decide your promotion and build a deliberate plan to earn their advocacy. Milestone: at least two sponsors actively backing you. – Phase 4 — Negotiation Rehearsal (Weeks 15-20): We rehearse the title and comp conversation until it’s boring, so you ask with calm and data. Milestone: a scripted, practiced negotiation and your target number.
5. Pricing recommendation Anchor price: $7,500 for the full 5-month engagement (or 5 monthly payments of $1,600). Reasoning: your client earns $160k+, and a director promotion with a 25%+ bump is worth $40k+ in year-one comp alone, recurring every year after. Against that, $7,500 is a single-digit-percent investment in a five-figure-plus outcome, so the math sells itself. Your $200/hour rate would value this same engagement at roughly $2,000 for 10 calls, which badly underprices the result you’re actually producing.
On tiers: I recommend one price, not three. A good/better/best ladder here would tempt clients to buy the cheap tier and skip the sponsor-mapping that drives the result, which hurts your outcomes and your testimonials. If you want a second option, make it payment terms (pay-in-full $7,500 vs. 5 x $1,600), not a watered-down scope.
6. Top 3 objections + reframes – “$7,500 is a lot right now.” — One promotion cycle of waiting costs more than this in lost comp; the program is designed to compress that wait. – “Can’t I just read books on executive presence?” — Books tell you what; the gap is reps and a sponsor strategy, which need a coach and rehearsal, not more reading. – “What if I do the work and still don’t get promoted?” — Most clients who do the work get there, and even those who don’t leave with positioning and sponsors that follow them to the next company (where some clients actually got the bigger jump).
7. Offer summary for your sales page The Director Track is a 5-month coaching program for senior women engineers who are quietly excellent but keep getting passed over. Through a positioning audit, executive-presence reps, an internal sponsor map, and negotiation rehearsal, you’ll go from overlooked to genuinely director-ready, with twice-monthly 1:1 calls and async support the whole way. Most clients who do the work land the promotion, and a majority negotiate a 25%+ comp increase. Investment: $7,500, or 5 monthly payments of $1,600.
That’s an offer you can put on a page and a call without flinching. A few human edits to the wording and it’s done.
Why this works
Four LLM principles make this skill reliable. Learn them and your own prompts get sharper:
- Role priming sets the lens. “You are a coaching offer strategist who thinks like a brand strategist and a pricing analyst” tells the model which expertise to draw from. “Help me with my offer” pulls the bland average of the internet; a sharp role pulls strategist-grade thinking. The role even specifies a temperament (“honest, specific, allergic to vague language”), which shapes tone, not just knowledge.
- Clarifying questions beat guessing. The single biggest cause of generic AI output is the model filling gaps with assumptions. The “ask up to 3 clarifying questions FIRST” instruction forces it to surface the things that actually change the answer, like whether 7 of 11 clients hit the comp jump, so the promise stays honest instead of inflated.
- Specificity in, specificity out. The output is only as concrete as your inputs. A real method (“positioning audit, sponsor map, negotiation rehearsal”) becomes named phases with milestones. A vague method (“I help them grow”) would produce vague modules. The skill is built to consume specifics and refuses generic filler in the RULES.
- Constraints are quality control. The rules aren’t decoration. “Do not invent results” stops fake testimonials. “Promises must be tied to the process, not magic” stops over-claiming. “Prices are recommendations with reasoning” forces the model to show its math so you can adjust instead of obeying a number. Telling the model what not to do removes its most common failure modes one by one.
Do this now
- Install the skill as a Custom GPT or Claude Project using the setup steps above.
- Write out your eight inputs honestly, especially the proof line. Use real numbers only.
- Run it, answer the clarifying questions, and pick your favorite name.
- Take the “offer summary” paragraph and drop it at the top of your sales page or use it as your next discovery-call pitch.
Pro tips
- Be ruthless on the proof line. The skill can only be as honest as you are. “7 of 11 hit the comp jump” produces a believable promise; “lots of success” produces mush.
- Run it twice with different timeframes. A 5-month and a 12-week version often reveal which structure your method actually needs.
- Argue with the price. Ask it “why not $5,000?” or “why not $12,000?” The reasoning it gives back is your real pricing rationale for sales calls.
- Lock the offer before you write copy. A clear structure makes the sales page write itself; vague packaging makes the page impossible.
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