The Dip
Short book useful for decisions about persistence, quitting, and focus. For CoachGuido readers, the value is in applying the idea to a real coaching business: clearer offers, better conversations, more professional delivery, and more responsible client expectations.
Best for
The Dip by Seth Godin (2007) is best for coaches who want a stronger practical lens on decision making, especially when they need clearer language, better judgment, or a more useful client conversation.
Why it matters
Short book useful for decisions about persistence, quitting, and focus. For CoachGuido readers, the value is in applying the idea to a real coaching business: clearer offers, better conversations, more professional delivery, and more responsible client expectations.
Limitations
Some examples or language may feel dated. Use the core principle, then adapt it to a modern, consent-based coaching business.